What Happens to Your Name and Likeness When a Platform Builds Your Course?
Whether an AI-produced course is worth signing depends far less on the technology than on what you are licensing, and on whether you are free to work with anyone else. Most people spend their time asking about the technology, which is the wrong question.
What is actually being licensed
On our platform the licence has two parts, and they are separate. The AI course licence is permission to produce the course using AI — the video and the course are both made on the platform's side. The likeness course licence is permission to use your image in the course's presentation.
Where your likeness appears is specific rather than vague: an instructor page hero image, the instructor area on the course page, the preview library card, and the instructor avatar on the course's first screen. Those images are generated with a photo of you as the identity reference.
It is not exclusive. You can make a similar arrangement somewhere else. Everything outside those two licences is settled when we talk, and nothing wider is implied.
The questions to ask before signing anything
Two questions decide whether you are comfortable a year from now.
- What exactly is licensed — which licence, and what falls outside it?
- Is it exclusive — can you make a similar arrangement elsewhere?
Why this is worth more of your attention than the AI
An AI-produced course and a recorded course look similar to a learner. The difference is that with the recorded course you were there, so you know what exists and what does not.
With a produced course, your name is on something you did not sit through. That is fine, as long as you know what it contains and what it may be used for. It is not fine if you find out later. The technology is not the risk; the unclear licence is.
How we work
Two licences, agreed separately, and not exclusive — that is the shape of it. You can grant the AI course licence and the likeness course licence together, and you are not locked out of working with anyone else. The rest of the terms are worked out with you directly, because there is no fixed template.
We operate a platform for video courses sold to learners outside mainland China, paid in USD. Courses are produced from a partner's existing material, and the arrangement is agreed before anything is made.
Related questions
- Where Can I Promote Courses and Earn a Commission?
- Do I Need My Own Website to Promote Courses?
- Can I Choose Which Courses to Promote, and Set My Own Package?
- How Do I Get My Chinese Course Onto a Platform That Sells Overseas?
- Can I Set My Own Price for My Course in USD?
- Do I Need My Own Website to Sell My Course Overseas?
- I Already Have Lesson Materials — How Do I Turn Them Into a Course?
- Is There a Platform That Builds the Course for You?
- Can an AI Answer Student Questions From Your Own Materials?