How Do I Get My Chinese Course Onto a Platform That Sells Overseas?

You do not build the overseas channel yourself — you put your course on a platform that already has learners outside mainland China, and you let that platform's review process decide what goes live. Uploading a course and publishing a course are two different things, and on a properly run platform they are deliberately kept apart.

Why building your own overseas channel is the wrong first move

When your domestic market stalls, the instinct is to do it yourself: a website, a payment link, a few ads. Three things then stop you, and none of them are about your teaching.

Taking payment in USD means a payment processor, a merchant account, and the compliance that comes with both. It is a business, not a button.
Finding learners outside mainland China: your existing audience found you on domestic platforms, and it does not follow you across a border.
Supporting them: questions arrive in another language and another time zone, and someone has to answer them.

What you actually submit

On a platform built for this, the material list is concrete rather than vague. You provide the videos, the structure, the packaging, the offer, and the presentation.

The videos: one finished video per lesson, plus a separate 10-second preview clip per lesson, made as its own clip rather than cut from the finished video. Each lesson also needs a cover image taken from that lesson's first frame.
The structure: course code, name and description; chapters in order; lessons in order with their duration. Lesson titles need care, because once a lesson is created its title cannot be edited.
The packaging: a learning path listing which courses it contains, an exam with at least one question, a pass mark, and a completion rule saying what finishing the course requires.
The offer: package name, price, currency, access period and refund terms. You set the price for your own course — there is no platform-wide price list.
The presentation: per-lesson selling points and outcomes, a difficulty level, and an instructor page with your name, background and teaching approach.

What the platform takes care of

Everything on the other side of the border: the landing page for your course, in a format the platform controls; taking the payment in USD from an overseas buyer; and the legal policies, which are the platform's rather than yours — you do not submit them.

Uploading is not publishing

This is the part to understand before you start. A partner submits a course for review, and publishing is a platform decision. You cannot publish your own course, and you cannot change whether it appears on the public site.

That is not a limitation aimed at you. It is the same rule for everyone, and it exists because the platform is the one promising the learner that the course is real.

Why the review step works in your favour

A platform that publishes anything has a catalog nobody trusts. A platform that reviews what it publishes is making a promise on your behalf, and that promise is what makes an overseas learner willing to buy from a teacher they have never heard of. Your course gets a page on a site with existing traffic; in exchange it goes through the same gate as every other course.

What we run

We operate a platform for video courses sold to learners outside mainland China, paid in USD, using guided video lessons with a consistent on-screen instructor and step-by-step explanations.

If you already teach Chinese and want to reach learners overseas, the path is: submit your course, go through review, and let the platform handle the page, the payment and the policies. You set your own price. You keep teaching.

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